Episode 12:

Amber Lilyestrom

Entrepreneurial Straight Talk from a Full-Time Mom-Preneur

July 8, 2019

In this episode, we look at the journey many of us have taken from a "great job" to entrepreneurship, and what's required to build a strong business & brand you love.

Episode in a Nutshell:


Liz welcomes speaker, author, brand strategist and business coach, Amber Lilyestrom to the podcast. Amber is the CEO at Brand Love Coaching where she helps entrepreneurs turn their passions into heart-centered brands and thriving businesses. Amber shares her unique path to entrepreneurship, from a career in the university system to a near-death experience that led her to finally pursue her passion. Liz and Amber discuss the importance of knowing your worth, being present in the moment, and building a business that works for your life.

In detail, we covered:

  • 00:56 – Introducing today’s guest, Amber Lilyestrom
  • 01:56 – Amber's background and roots
  • 03:04 – How Amber first got involved in entrepreneurship
  • 07:58 – Working in the university system
  • 11:27 – The call to help people

  • 13:08 – How a near-death experience led Amber to start her current business

  • 14:21 – The goal of Amber's entrepreneurial journey

  • 16:25 – Amber speaks to hurdles of working with her husband, Ben

  • 19:15– The most important lessons Amber has learned while coaching women in business

  • 23:11 – The importance of knowing your worth

  • 25:56 – Amber shares some of the benefits of running her own business

  • 30:13 – How Amber maintains a high level of fulfillment in her career and life

  • 33:50 – What Zen Money means to Amber

  • 36:25 – Amber shares her upcoming event, Accelerate Live

Sound Bites:

  • "I always had that idea of creativity and business, and I liked doing it. It [entrepreneurship] was really fun and it was very simple for me." (04:56)
  • "I love to help people and see them and tease out the uniqueness within them to help them get on a path to their joy and to do what they really want to do in life." (11:53)
  • "The goal when I left my corporate career was 'I want to be present for the life that I'm living and the people that are in it.'" (14:49)
  • "I'm such a straight talker, straight shooter. A person who just wants to move the ball forward for the highest good of all involved." (27:05)
  • "I have just decided to support the whole of my life, not just one aspect and angle of it." (28:22)
  • "Zen Money means financial serenity to me. And really being at one and at peace with the flow of your finances." (33:53)

About Amber

Amber Lilyestrom is a transformational branding strategist and business coach, author and speaker. She has been featured by Entrepreneur, Mentorbox and Working Mother Magazine and is the host of The Amber Lilyestrom Show podcast. She is the creator of the Ignite Your Soul Summit annual live event in Portsmouth, NH and multiple life-changing online programs. She helps entrepreneurs turn their passions in to heart-centered brands and thriving businesses.


Amber's mission is to empower women to position themselves as sought-after experts and thought leaders through the creation of an online brand presence. Her transformational mindset work sets her apart in an industry focused on a strategy-first, inner work later approach. She’s worked with thousands of women worldwide building a seven-figure business from home, while also homeschooling her daughter with her husband and business partner, Ben.


You can learn more and connect with Amber at www.amberlilyestrom.com, follow her on Instagram (@amberlilyestrom) or Facebook.

Join the Zen Money Conversation!

My favorite part of recording a live show every week is the conversation we get to have on social media, with comments posted here, and messages I get from listeners.


This week's question is:


What trajectory has your business story taken and what are the highlights of your story?


If you're a new listener to the Zen Money Monday show or a long-time fan, I'd love to hear from you! Hop on over to the Contact page and let me know how you liked this episode and what topics you'd find most meaningful to hear about next!

Fun Free Stuff

Check out these events and resources discussed in this episode:


Amber's Accelerate Live Event: www.amberlilyestrom.com/acceleratelive - If you happen to in New England this fall, check out Amber's newest event!


#ZenMoneyMap: www.zenmoneymap.com/moneystyle - Learn your Zen Money Financial Archetype and start levering your unique money style to your advantage with quick wins today!

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Hosted by:

Liz Lajoie, Zen Money Strategist & CFO

Liz Lajoie, the “Zen Money CFO”, helps entrepreneurs master their finances and grow thriving businesses that support their passions and advance their big missions.

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